✓ Verified Expert
Mads leads MealboxGuide and makes sure every comparison, test, and recommendation on the site is independent, transparent, and built on documented numbers — never on guesswork or paid placement.
Mads Bukholt is the owner and editor-in-chief of MealboxGuide. He has spent years working in consumer finance and independent comparison services, helping shoppers cut through pricing and choose confidently.
That same approach drives MealboxGuide: cutting through provider marketing to give an honest, data-driven picture of which meal kit actually fits a given household — on price, quality, flexibility, and nutrition.
What Mads works on and evaluates providers against:
Our rankings are built on price, quality, flexibility, and nutrition — never on who pays us the most. We may earn a commission through links, but it never affects our ratings.
Every number has a source. Trustpilot scores, prices, ownership details, and financials come from providers' own pages, public company records, and credible trade press — not guesswork.
We never publish a number we can't document. When something can't be verified, we say so openly instead of filling the gap with an estimate.
Prices, offers, and ratings change. We update regularly and date when data was last pulled, so you know how fresh it is.
Have a correction, a question, or an inquiry from a provider? Write directly to Mads — we're happy to fix anything that's outdated or incorrect.