EveryPlate Review

EveryPlate is the budget-focused meal kit built for shoppers who want the convenience of pre-portioned recipes without the premium price tag. Launched in 2018, it operates as the value sister brand to HelloFresh, using simpler recipes, a leaner ingredient list, and a shared supply chain to keep costs down. Plans scale from a single person up to large households, with several recipe tracks — including quick weeknight dinners, family-friendly options, and calorie-conscious meals — all shipped from HelloFresh's US distribution network. Among the budget-friendly meal kits on the market, EveryPlate is consistently the reference point everyone else gets compared to.

Ownership is straightforward: EveryPlate is a wholly owned brand of HelloFresh SE, the German-headquartered meal kit giant that also owns Green Chef. Our short take: EveryPlate is the best value meal kit currently on the market — it won't wow you with gourmet ingredients or bold cuisines, but for the price, the quality-to-cost ratio is hard to beat. In this review we go through pricing, shipping, menu quality, nutrition, customer satisfaction, and ownership in detail, and stack the numbers up against six other providers in our comparison set. You can read more about our scoring approach on our how we test page.

EveryPlate is a classic ingredient-and-recipe meal kit — you get pre-portioned fresh ingredients shipped to your door and cook the meal yourself using an included recipe card. The difference from most competitors is the price: EveryPlate strips out extras like glossy packaging and premium proteins to keep costs at the bottom of the market, while still running on HelloFresh's established supply chain and distribution network.

The selection is broad for the price point. You can choose plans for 1 to 6+ people with 2 to 6 meals a week, and there are several distinct plan types — from budget-friendly Best Sellers and vegetarian recipes to Family Friendly, Calorie Smart, and Quick & Easy tracks. Ordering runs as a flexible subscription, where you control delivery frequency, pause, or skip weeks at any time.

Among the specific plan types you'll find Best Sellers (from $5.99/serving), Veggie (from $5.99/serving), Calorie Smart (from $5.99/serving), Family Friendly (from $5.99/serving), and Quick & Easy (from $5.99/serving). EveryPlate keeps a single flat starting price across plans, unlike some competitors that charge more for specialty menus. That consistency, combined with the broad plan lineup, makes EveryPlate one of the most flexible low-cost options for households who want variety without paying a premium — whether you're cooking for one or a family of six.

Price is EveryPlate's whole reason for being. The per-serving price starts at $5.99 and stays flat across most plan types, regardless of household size. That makes EveryPlate the cheapest meal kit in our comparison set — well below HelloFresh (from $10.99), Blue Apron (from $7.49), Home Chef (from $9.99), Sunbasket (from $11.49), and Green Chef (from $13.99). Across the six providers we track, the average starting price is roughly $9.99 per serving, and EveryPlate sits clearly at the bottom of that range.

The low price is the entire value proposition, and it shows up directly in customer sentiment: satisfied reviewers consistently cite affordability as the reason they stick around, even when the recipes are simpler than premium competitors. That trade-off — fewer frills for a much lower bill — is exactly what EveryPlate is built around, and it's a large part of why the brand holds a healthier Trustpilot score than pricier siblings like HelloFresh.

On top of the per-serving price, shipping runs a flat $10.99 per box regardless of plan size. New customers typically get a steep first-box discount — often bringing meals down to around $2.99 each — plus additional discounts that can apply across the first several boxes, sometimes totaling up to roughly 50% off. You can check current offers on our EveryPlate coupon page. After the introductory period, pricing settles back to the standard $5.99+ per-serving rate. If EveryPlate's price point still feels high for your budget, it's worth browsing our list of the cheapest meal kits for more options.

EveryPlate ships to the large majority of the continental United States, making it accessible to most households regardless of location.

On flexibility, there's nothing to worry about: there's no long-term commitment. You can pause your subscription, skip deliveries, or cancel entirely whenever you want. That's standard across the industry today, but it's worth highlighting because subscription friction and cancellation hassle are among the most common complaints leveled at several competitors — we've rounded up the details in our guide to meal kits with no commitment.

The flat $10.99 shipping fee isn't waived automatically the way it can be at some competitors, but it's consistent and predictable regardless of order size. Customer service is available online through EveryPlate's help center. Overall, shipping terms and subscription flexibility are solidly in line with the rest of the market, and the lack of any binding contract is a clear plus.

Quality is where EveryPlate has to make trade-offs to hit its price point — and it's the most common theme in customer feedback, both positive and negative. On Trustpilot, satisfied customers most often mention that the recipes are simple, quick to prepare, and good value for the price, even if the ingredients are a step down from premium brands like Blue Apron or Sunbasket.

The selection is solid for a budget kit: 2 to 6 meals a week across several distinct plan types. That means you can build a menu that fits anything from a busy family to a vegetable-focused single eater. There are dedicated Veggie and Calorie Smart tracks, a Family Friendly line, and a Quick & Easy option for fast weeknight cooking. If you want to compare the vegetarian lineup against the rest of the market, see our roundup of vegetarian meal kits.

The downside some reviewers report is missing ingredients or substitutions in a delivery, and recipes that lean simpler and less adventurous than higher-priced competitors. For a budget-tier kit, that's a reasonable trade-off given the price — but it does mean EveryPlate isn't the pick if you're after restaurant-caliber ingredients or an especially creative menu. Taken on its own terms, though, the value-for-money on quality is hard to beat at this price point.

EveryPlate isn't positioned as a health-first or organic kit — it doesn't market itself around nutrition benchmarks the way Green Chef or Sunbasket do. Instead, most plans (Best Sellers, Family Friendly, Quick & Easy) prioritize comfort-food-style recipes that are fast to cook and kid-friendly, built around straightforward proteins, pasta, and rice-based dishes.

For customers who do want a lighter option, the Calorie Smart plan targets meals around 650 calories per serving, and the Veggie plan swaps in vegetarian recipes each week. Portion sizes are consistent with the rest of the HelloFresh family of brands, since EveryPlate shares sourcing and packaging infrastructure with its parent company.

If nutrition quality and organic ingredients are your top priority, EveryPlate is not the strongest match — its whole design is built around cost, not premium sourcing. Shoppers who want a kit built specifically around healthier eating are usually better served by browsing our list of healthy meal kits, where organic and nutrition-forward brands are ranked directly against each other.

This is where EveryPlate's budget positioning really pays off. On Trustpilot, the brand holds a rating around 4.0 out of 5 — solidly ahead of the market's more premium-priced players, including HelloFresh (3.4/5), Blue Apron (3.0/5), and well ahead of Home Chef (2.6/5). Only Sunbasket (4.4/5) rates meaningfully higher. For a budget-tier kit, outperforming several pricier competitors on customer satisfaction is a strong signal. We explain how to read meal-kit review scores critically in our guide to meal kit reviews explained.

The recurring praise centers on value: satisfied customers consistently highlight how much they're getting for the price, along with recipes that are quick and easy to follow. That aligns closely with EveryPlate's entire pitch — affordable, no-frills meal kits — and it's clearly resonating.

The recurring complaints are more about ingredient quality and variety than about price. Some reviewers report missing or substituted ingredients in a delivery, and recipes that feel repetitive or overly simple compared to premium competitors. For a budget-tier brand, that's a fairly reasonable trade-off — customers who sign up expecting bargain pricing tend to be more forgiving of the occasional hiccup than customers paying premium prices elsewhere. Overall, EveryPlate converts its low price into real customer goodwill, which is its clearest strength.

EveryPlate was launched in 2018 as a value-tier meal kit brand in the United States and has since grown into one of the most recognizable budget options in the category. It operates as a wholly owned subsidiary of HelloFresh SE, the German-headquartered meal kit group.

Ownership has been stable and clear since launch: HelloFresh SE owns and operates EveryPlate directly, alongside its flagship HelloFresh brand and the organic-focused Green Chef brand. That structure lets EveryPlate lean on HelloFresh's established sourcing, logistics, and distribution network rather than building its own from scratch — which is a large part of how it's able to hit such a low price point.

Financially, EveryPlate benefits from being part of a large, publicly traded parent company rather than operating as a standalone startup. That backing gives it more stability than many independent meal kit competitors have had, several of which have struggled or shut down entirely in recent years. For customers, the practical upshot is a lower-risk bet: EveryPlate isn't likely to disappear overnight the way some smaller, independently funded meal kit companies have.

On price, EveryPlate wins outright. At $5.99/serving, it undercuts Blue Apron (from $7.49), Home Chef (from $9.99), HelloFresh (from $10.99), Sunbasket (from $11.49), and Green Chef (from $13.99) — the cheapest starting price of any provider in our comparison set. The field's average starting price is roughly $9.99/serving.

On Trustpilot, the picture stays favorable. With a rating around 4.0/5, EveryPlate outperforms HelloFresh (3.4/5), Blue Apron (3.0/5), and Home Chef (2.6/5), while landing just behind Green Chef (~4.0/5) and Sunbasket (4.4/5). For a budget-tier brand, beating several premium-priced competitors on customer satisfaction is notable.

Where EveryPlate clearly gives ground is on ingredient quality and menu ambition: it isn't organic, doesn't run diet-specific plans the way Green Chef does, and doesn't offer the culinary variety of Blue Apron or the premium organic sourcing of Sunbasket. The two most useful head-to-head match-ups are HelloFresh vs. EveryPlate (brand quality vs. price) and EveryPlate vs. Blue Apron (value vs. culinary variety). In short: EveryPlate is the cheapest way into the meal-kit category, and customer satisfaction backs that up — but you're trading some ingredient quality and menu creativity to get there. To see how all six providers stack up overall, check our ranking of the best meal kits.

Provider	Trustpilot	Price from	Type	Commitment
HelloFresh	3.4 ★	from $10.99	Meal kit (ingredients + recipes)	None	Visit ↗
EveryPlate	4.0 ★	from $5.99	Budget meal kit	None	Visit ↗
Home Chef	2.6 ★	from $9.99	Meal kit (ingredients + recipes)	None	Visit ↗
Blue Apron	3.0 ★	from $7.49	Culinary meal kit (à la carte)	None	Visit ↗
Green Chef	4.0 ★	from $13.99	USDA-organic meal kit	None	Visit ↗
Sunbasket	4.4 ★	from $11.49	Premium organic meal kit	None	Visit ↗

EveryPlate is the best fit for shoppers who prioritize price above everything else. If you want the convenience of a meal kit — pre-portioned ingredients, no meal planning, no grocery-store trip — but don't want to pay the premium that comes with organic sourcing or a big-name brand, EveryPlate is the strongest match on the market. Starting at $5.99/serving, no other major provider comes close on price. The broad plan lineup (1 to 6+ people, five distinct recipe tracks) is also a real advantage for households of any size who want variety without paying more for it.

The lack of any commitment makes it an easy trial for households of any size, and the shared HelloFresh infrastructure means delivery reliability is generally solid.

On the other hand, EveryPlate is a poor fit if you care about ingredient quality, organic sourcing, or culinary variety — Green Chef and Sunbasket are meaningfully better on both counts, and Blue Apron offers more ambitious recipes. If you want fully prepared meals rather than cook-it-yourself kits, EveryPlate isn't the right category — you'll still be doing the cooking. If you're unsure whether a meal kit makes sense for you at all, our page on how we test explains our full methodology.